To achieve this, I started with the premise of friendly and approachable. Their existing brand is very tech-leaning, in a 3D glowy green crypto sort of way.

My approach was more community, less blockchain.

Using a dynamic, flexible grid system, different areas can coexist and converge into a tagline Together Makes Progress.

Built in a modular way, grid elements from kits are reusable (and remix-able), giving Deloitte customizable ways to fit their needs—whether it be footage, imagery, or pre-made 3D assets.

Grids can scale (rows, columns, full-screen) and reposition, and elements within each have their own animation and follow-through that reacts to overall motion. This, together with overlapping animations create an experience where separate items coexist and relate to each other, while at any point one tile can expand and take center stage.

I updated their iconic circle to not only be alive and animated within the evolving grid, but also act as a guiding mark when trimmed, pulling content closer together and building relationships between them. It adds a nice visual contrast to the grid, an element of curve that exists above the boundaries.