To achieve this, I addressed several key challenges of designing UX for VR.

Taking into account user comfort and UI legibility, and worked towards creating a series of intuitive navigation controls and interaction patterns that could allow a user to effortlessly explore numerous virtual spaces, locate products within (and without, using maps), and navigate quickly between sections.

Also important was the shopping flow itself, for which a good number of prototypes were created until it felt right and as much friction as possible was removed. Prototyping played a big role in refining ideas—this iterative process helped identify areas for improvement and optimize the layout for better user ergonomics.