To achieve this, the project was broken into phases, focusing on the logo and broad design language exercises before narrowing into the many use cases the rebrand needed to serve.
Web development required a complex CMS architecture to accommodate the numerous ways Hornet showcases work, directors, case studies, search, curated pages with filtering, etc, across hundreds of projects with dozens of directors. This was developed in Webflow and set up in such a way that Hornet could create custom client reel pages using the setup of directors, projects, and videos.
Creative Dir—Daniel Fries
Hornet Rebrand 2023 reel by Hornet via Instagram
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