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Branding & Web

Branding & Web

Branding & Web

Hornet—Rebrand, Logo, & Website

Hornet—Rebrand, Logo, & Website

Hornet—Rebrand, Logo, & Website

Overview

I worked with Daniel Fries (NY) to design a rebrand for Hornet, an animation studio in NYC which included a new logo mark, the development of a website, as well as the design of a flexible capabilities deck system, logo animation variations, social media kits (including animation), and newsletter layouts.

Overview

I worked with Daniel Fries (NY) to design a rebrand for Hornet, an animation studio in NYC which included a new logo mark, the development of a website, as well as the design of a flexible capabilities deck system, logo animation variations, social media kits (including animation), and newsletter layouts.

Overview

I worked with Daniel Fries (NY) to design a rebrand for Hornet, an animation studio in NYC which included a new logo mark, the development of a website, as well as the design of a flexible capabilities deck system, logo animation variations, social media kits (including animation), and newsletter layouts.

Outcomes

Outcomes

To achieve this, the project was broken into phases, focusing on the logo and broad design language exercises before narrowing into the many use cases the rebrand needed to serve.

Web development required a complex CMS architecture to accommodate the numerous ways Hornet showcases work, directors, case studies, search, curated pages with filtering, etc, across hundreds of projects with dozens of directors. This was developed in Webflow and set up in such a way that Hornet could create custom client reel pages using the setup of directors, projects, and videos.

Creative Dir—Daniel Fries
Hornet Rebrand 2023 reel by Hornet via Instagram

Skills

Branding, Logo Design, UX, Web Development, Motion Design, Presentation, Documentation

Skills

Branding, Logo Design, UX, Web Development, Motion Design, Presentation, Documentation

Skills

Branding, Logo Design, UX, Web Development, Motion Design, Presentation, Documentation

Tools

Figma, Webflow, Photoshop, Illustrator, Notion, After Effects

Tools

Figma, Webflow, Photoshop, Illustrator, Notion, After Effects

Tools

Figma, Webflow, Photoshop, Illustrator, Notion, After Effects

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.